Leanplum is proud to have a global workforce of highly talented and dedicated people, all driving towards our collective goal of a customer-first approach. As part of an ongoing series, we are highlighting some of our exceptional employees that help drive Leanplum’s success.
Meet Lara Hochhalter, a Customer Success Manager based in Amsterdam.
Tell us about yourself?
My name is Lara and I’m one of the Customer Success Managers at Leanplum. Originally from Germany, I’m based in Amsterdam and joined the team about a year ago. I support our customers from all over Europe to become Leanplum champions and to create relevant app engagement for their users.
What do you do on a daily basis at work?
My week normally starts with our weekly team kickoffs. Working from home, this is a great way to start the new week since we get to see everyone and share our upcoming highlights and tasks for the week.
I typically work with 1-3 new customers at a time, training them on how to use the Leanplum dashboard and brainstorming use cases to make sure they are up to speed on how to best leverage the platform. Next to that, I also have regular meetings with our existing customers providing them with best practices or recommendations, and helping them analyze their current activities to constantly improve their app engagement strategies.
What is great at Leanplum, is that I’m not only part of the CS organization, but together with my team, we’re always improving and extending our processes and resources to build the organization from within. It’s rewarding to see customers reach their goals, and at the same time, contribute to Leanplum’s development as well.
What are some of the issues you work on, questions you answer?
It’s great to work together with customer teams that have already developed a profound plan on how to connect with their user base. In those cases, I’m here to realize their ideas within the Leanplum dashboard and give them technical support on how to build their desired campaigns. However, I also enjoy brainstorming together with our customers on how to build an engaging and relevant communication flow. To do so, we analyze the status quo of user engagement to pinpoint those areas we need to improve, such as onboarding new users, retaining them, or simply informing users about new features, promotions or events.
What’s the nature of the customers you work with? Industries they are associated with?
One of the highlights of my job is that I can work with many different people from various companies, industries, and countries. I work with startups as well as enterprise teams in the gaming, eCommerce, health, and food delivery industries, and
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